July 18, 2017
3 secrets of marketing segmentation revealed premium
On its surface, the principle of marketing segmentation is simple: divide your potential audience into smaller groups so you can deliver a tailored message just to that group. Segmentation opens up a world of benefits for your institution and for your target audience. By delivering relevant messages to consumers, you build trust and garner an […]
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Kasasa
July 14, 2017
Figuring Out Your Social Media ROI premium
Is your marketing on social media ROI positive? Don’t worry if you aren’t sure, you’re not alone. In fact, 41% of companies have no idea if their social media efforts are paying off. 55% of companies surveyed report that measuring social media ROI is a "high priority" for their institution. Despite the difficulties in measuring […]
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Andrew Swinney
July 5, 2017
Introducing the Client Success Team premium
We’re constantly evolving at Kasasa to ensure our clients are extremely successful with our products and services. Recently, we made changes to some of our job titles to better reflect those responsibilities and to optimize how we meet your needs.   Introducing your Client Success Team!   The Client Success Team will be focusing on […]
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Kasasa