3 guidelines to grabbing consumers’ attention: Chip Conley weighs in premium
Navigating the changing landscape of consumer behavior   Consumer behavior is changing rapidly before our eyes. And while your financial institution (FI) might be aware of these shifting behaviors, it’s easy to underestimate their impact on your business. Today’s digital environment influences everything from how often a consumer interacts with your mobile app to how […]
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August 3, 2017
Research Proves Consumers Know Diddly Squat About Credit Unions premium
*As appeared in The Financial Brand. What consumers don't know about credit unions is a lot. There are still many myths and misconceptions surrounding what credit unions are, what they offer and who can join.   Many consumers still think you have to belong to a labor union to become a member. They assume credit […]
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July 18, 2017
3 secrets of marketing segmentation revealed premium
On its surface, the principle of marketing segmentation is simple: divide your potential audience into smaller groups so you can deliver a tailored message just to that group. Segmentation opens up a world of benefits for your institution and for your target audience. By delivering relevant messages to consumers, you build trust and garner an […]
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