Andrew Swinney

Andrew Swinney

October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
premium
Andrew Swinney
October 3, 2017
A Guide to Surviving a Social Media Compliance Audit premium
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit. We Lack a Single Comprehensive […]
premium
Andrew Swinney
September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
premium
Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
premium
Andrew Swinney
July 14, 2017
Figuring Out Your Social Media ROI premium
Is your marketing on social media ROI positive? Don’t worry if you aren’t sure, you’re not alone. In fact, 41% of companies have no idea if their social media efforts are paying off. 55% of companies surveyed report that measuring social media ROI is a "high priority" for their institution. Despite the difficulties in measuring […]
premium
Andrew Swinney
May 12, 2017
Why account switch kits are essential premium
There is an even playing field because consumers believe it is equally difficult to switch to any institution. By going above and beyond to demonstrate how easy it is to switch, you give your brand a competitive edge.
premium
Andrew Swinney
May 11, 2017
Could social media be your secret weapon to winning Millennials? premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
premium
Andrew Swinney
December 19, 2016
How banks can use social media for lead gen premium
Social media is more than cat memes. Used properly, it can help you achieve goals at any stage of the marketing funnel. In this post, we look tips and tricks from Ray Rahmati of Spredfast on how banks and credit unions can use social media for lead gen. How does using social media for lead gen differ […]
premium
Andrew Swinney
November 23, 2016
Content strategy for banks and credit unions premium
A Guide to Crafting a Content Strategy for Banks and Credit Unions   Content is anything we publish; a blog post, a status update, an instructional video, even a selfie from the drive-thru. What we sometimes fail to consider is that our content always does one of two things: It either adds to the story, or […]
premium
Andrew Swinney
November 10, 2016
Promoting your bank by promoting your city premium
Why should financial institutions make their community part of their content?   Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial institutions struggle to consistently produce engaging content for social media. Scan a community financial institution's social media feed and you'll see posts about branch closures, holidays, and […]
premium
Andrew Swinney