Keith Brannan

Keith Brannan

June 16, 2017
Can community-based banks pass the millennial graduate test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 19, 2017
What it takes to beat megabanks premium
By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held. Meanwhile, big banks will continue to impose more fees and potentially lose more customers.
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Keith Brannan
May 15, 2017
What you can learn from other markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan
January 31, 2017
Consumers are in control: How to make sure your marketing reaches them premium
The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior. It’s easy to blame budgets and say that larger institutions have the money to invest in more marketing, but that doesn’t tell the full story.
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Keith Brannan
December 2, 2016
Upgrading your marketing strategy to reach more consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
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Keith Brannan
April 7, 2016
A new era of customer engagement premium
To turn consumers into brand advocates, community banks have to embrace the needs and expectations of consumers. They must also think of all the projects they are working on not as independent initiatives, but as integral pieces of an ecosystem—what we call a relationship platform.
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Keith Brannan
April 30, 2014
What’s in a name? New study reveals truth premium
By Keith Brannan, CMO, BancVue A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks, and truly understand the importance of banking locally. Yet, they don’t actually do so. Further research reveals a cause for this gap: 73% of adults say a recognizable brand name is important when choosing where they bank. In other words, the consistent presence of a recognizable brand has a powerful influence in consumer decision making.
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Keith Brannan