By Keith Brannan, CMO, BancVue
A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks, and truly understand the importance of banking locally. Yet, they don’t actually do so. Further research reveals a cause for this gap: 73% of adults say a recognizable brand name is important when choosing where they bank. In other words, the consistent presence of a recognizable brand has a powerful influence in consumer decision making.