Marketing

October 18, 2017
How to build engagement on Instagram premium
With 800 million active monthly users, Instagram is the fastest growing social media platform. This app for visual storytelling can be a great way for local banks and credit unions to connect with their communities and raise brand awareness, especially among younger consumers (the majority of Instagram users are under the age of 30!).   […]
premium
Kasasa
October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
premium
Andrew Swinney
October 3, 2017
A Guide to Surviving a Social Media Compliance Audit premium
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit. We Lack a Single Comprehensive […]
premium
Andrew Swinney
September 28, 2017
8 tips for getting started with Facebook Ads premium
Facebook ads can be a great way for community financial institutions to find and attract customers. Our Facebook Ad Specialist, Anastasia Kornilova, shares 8 tips you should know before you get started.
premium
Anastasia Kornilova
September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
premium
Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
premium
Andrew Swinney
September 5, 2017
How to design an effective landing page premium
Today, the path to point-of-purchase for most consumers begins not at one of your branches, but on the internet. In fact, 80% of consumers visit at least one bank or credit union’s website prior to opening a new checking account.* Effective landing pages have the ability to turn these website visitors into actual, known leads. […]
premium
Kasasa
July 14, 2017
Figuring Out Your Social Media ROI premium
Is your marketing on social media ROI positive? Don’t worry if you aren’t sure, you’re not alone. In fact, 41% of companies have no idea if their social media efforts are paying off. 55% of companies surveyed report that measuring social media ROI is a "high priority" for their institution. Despite the difficulties in measuring […]
premium
Andrew Swinney
June 16, 2017
Can community-based banks pass the millennial graduate test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
premium
Keith Brannan
May 15, 2017
10 reasons marketing automation is no longer optional premium
Financial marketers are continually challenged to deliver better results, quicker, and at a lower cost than ever before. Additionally, there is increased pressure to measure and demonstrate the value of each marketing initiative. Without the right tools, these goals are difficult to achieve.
premium
Kasasa