Marketing

July 14, 2017
Figuring Out Your Social Media ROI premium
Is your marketing on social media ROI positive? Don’t worry if you aren’t sure, you’re not alone. In fact, 41% of companies have no idea if their social media efforts are paying off. 55% of companies surveyed report that measuring social media ROI is a "high priority" for their institution. Despite the difficulties in measuring […]
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Andrew Swinney
June 16, 2017
Can community-based banks pass the millennial graduate test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 15, 2017
10 reasons marketing automation is no longer optional premium
Financial marketers are continually challenged to deliver better results, quicker, and at a lower cost than ever before. Additionally, there is increased pressure to measure and demonstrate the value of each marketing initiative. Without the right tools, these goals are difficult to achieve.
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Kasasa
May 15, 2017
What you can learn from other markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan
May 11, 2017
Could social media be your secret weapon to winning Millennials? premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney
January 31, 2017
Consumers are in control: How to make sure your marketing reaches them premium
The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior. It’s easy to blame budgets and say that larger institutions have the money to invest in more marketing, but that doesn’t tell the full story.
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Keith Brannan
December 19, 2016
How banks can use social media for lead gen premium
Social media is more than cat memes. Used properly, it can help you achieve goals at any stage of the marketing funnel. In this post, we look tips and tricks from Ray Rahmati of Spredfast on how banks and credit unions can use social media for lead gen. How does using social media for lead gen differ […]
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Andrew Swinney
December 2, 2016
Shop customized gear for your consumer giveaways in 2017 premium
Lip balm, sunglasses, can coolers, glow sticks, and the beloved Kasasa cape. We’ve got it all and more!
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Kasasa
December 2, 2016
Upgrading your marketing strategy to reach more consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
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Keith Brannan
November 23, 2016
Content strategy for banks and credit unions premium
A Guide to Crafting a Content Strategy for Banks and Credit Unions   Content is anything we publish; a blog post, a status update, an instructional video, even a selfie from the drive-thru. What we sometimes fail to consider is that our content always does one of two things: It either adds to the story, or […]
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Andrew Swinney