Marketing

June 16, 2017
Can community-based banks pass the millennial graduate test? premium
Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide? Nowhere does this question resonate so much as in financial services.
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Keith Brannan
May 15, 2017
10 reasons marketing automation is no longer optional premium
Financial marketers are continually challenged to deliver better results, quicker, and at a lower cost than ever before. Additionally, there is increased pressure to measure and demonstrate the value of each marketing initiative. Without the right tools, these goals are difficult to achieve.
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Kasasa
May 15, 2017
What you can learn from other markets premium
"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.
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Keith Brannan
January 31, 2017
Consumers are in control: How to make sure your marketing reaches them premium
The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior. It’s easy to blame budgets and say that larger institutions have the money to invest in more marketing, but that doesn’t tell the full story.
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Keith Brannan
December 2, 2016
Shop customized gear for your consumer giveaways in 2017 premium
Lip balm, sunglasses, can coolers, glow sticks, and the beloved Kasasa cape. We’ve got it all and more!
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Kasasa
December 2, 2016
Upgrading your marketing strategy to reach more consumers premium
Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level. So reach consumers where they are.
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Keith Brannan
July 27, 2016
Alphabet soup: Gen X, Gen Y, and Gen Z explained premium
What separates Generation Y from X, and is Generation Z a thing? Where do Millennials fit? They’re in vastly different phases of their financial life.
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Kasasa
November 30, 2015
How to succeed at social media: a not-so-Millennial guide premium
WEEK 1 How do you stop being just a brand, and start a personal relationship with your fans and customers? After all, there are two parts to social media: social and media.  We started week one by diving into how banks and credit unions can be more social in an authentic way. Humanizing Your Brand […]
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Andrew Swinney