Research & Insights

The Kasasa Loan revolution begins — January 2018 premium
The Kasasa Loan is the biggest thing to happen to lending since interest rates. The revolutionary new Kasasa Loan finally breaks the age-old model of traditional term loans (pay every month, repeat…for YEARS) and gives the consumer control of their debt!
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Kasasa
November 3, 2017
Tell us more about that! Your feedback matters premium
We call it the Client Loyalty Survey because earning your loyalty is our goal. Help us improve the experience for all Kasasa clients — take the survey when it hits in early December.
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Kasasa
September 1, 2017
Different generations, different strategies: How to engage Generation X, Millennials, and Baby Boomers premium
Different generations respond to marketing in different ways. Most consumers fit into one of the big three — Millennials, Generation X, and Baby Boomers. Each group has unique marketing challenges. But if you’re a community bank or credit union with a limited marketing budget, how can you get through to all of them? Or should […]
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Kasasa
3 guidelines to grabbing consumers’ attention: Chip Conley weighs in premium
Navigating the changing landscape of consumer behavior   Listen to part one of our interview with Chip Conley here, or read our summary below.   Consumer behavior is changing rapidly before our eyes. And while your financial institution (FI) might be aware of these shifting behaviors, it’s easy to underestimate their impact on your business. […]
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Kasasa
August 3, 2017
Research Proves Consumers Know Diddly Squat About Credit Unions premium
*As appeared in The Financial Brand. What consumers don't know about credit unions is a lot. There are still many myths and misconceptions surrounding what credit unions are, what they offer and who can join.   Many consumers still think you have to belong to a labor union to become a member. They assume credit […]
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Kasasa
May 19, 2017
What it takes to beat megabanks premium
By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held. Meanwhile, big banks will continue to impose more fees and potentially lose more customers.
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Keith Brannan
November 29, 2016
Are you using rewards to your full advantage? premium
What are Millennial consumers looking for in a new financial institution? 83% of Millennials surveyed said they’d switch banks if one offered more or better rewards.
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Kasasa