Research & Insights

September 1, 2017
Different generations, different strategies: How to engage Generation X, Millennials, and Baby Boomers premium
Different generations respond to marketing in different ways. Most consumers fit into one of the big three — Millennials, Generation X, and Baby Boomers. Each group has unique marketing challenges. But if you’re a community bank or credit union with a limited marketing budget, how can you get through to all of them? Or should […]
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Kasasa
3 guidelines to grabbing consumers’ attention: Chip Conley weighs in premium
Navigating the changing landscape of consumer behavior   Consumer behavior is changing rapidly before our eyes. And while your financial institution (FI) might be aware of these shifting behaviors, it’s easy to underestimate their impact on your business. Today’s digital environment influences everything from how often a consumer interacts with your mobile app to how […]
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Kasasa
August 3, 2017
Research Proves Consumers Know Diddly Squat About Credit Unions premium
*As appeared in The Financial Brand. What consumers don't know about credit unions is a lot. There are still many myths and misconceptions surrounding what credit unions are, what they offer and who can join.   Many consumers still think you have to belong to a labor union to become a member. They assume credit […]
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Kasasa
May 19, 2017
What it takes to beat megabanks premium
By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held. Meanwhile, big banks will continue to impose more fees and potentially lose more customers.
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Keith Brannan
November 29, 2016
Are you using rewards to your full advantage? premium
What are Millennial consumers looking for in a new financial institution? 83% of Millennials surveyed said they’d switch banks if one offered more or better rewards.
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Kasasa
November 17, 2016
What motivates Millennials to switch institutions? premium
For most community banks and credit unions, attracting younger, more profitable consumers is an important goal. And yes, setting that goal is the first step. But actually getting these Millennials through your doors can be a challenge — unless you know what they’re looking for.
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Kasasa
August 1, 2016
Money and Spending Quick Study: Millennial Financial Goals premium
Millennials are taking a pretty practical approach to their finances and financial goals. In this Quick Study, we explore Millennials’ approach to finances.
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Kasasa