Social Media

October 18, 2017
How to build engagement on Instagram premium
With 800 million active monthly users, Instagram is the fastest growing social media platform. This app for visual storytelling can be a great way for local banks and credit unions to connect with their communities and raise brand awareness, especially among younger consumers (the majority of Instagram users are under the age of 30!).   […]
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Kasasa
October 12, 2017
Social Media Reviews for Banks premium
Reviews are a mainstay of social media platforms; Facebook features them prominently on business profiles and Google displays your star rating on your map listing. These reviews don't just impact how your rank in search results, they communicate important information to prospective consumers. We see this all the time with restaurants and mechanics, but how can […]
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Andrew Swinney
October 3, 2017
A Guide to Surviving a Social Media Compliance Audit premium
More community banks and credit unions are embracing the marketing opportunities of social media. With increased activity comes an increased urgency for regulatory bodies to ensure that financial institutions are keeping themselves and their consumers safe. This means that every institution should be prepared to undergo a social media compliance audit. We Lack a Single Comprehensive […]
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Andrew Swinney
September 28, 2017
8 tips for getting started with Facebook Ads premium
Facebook ads can be a great way for community financial institutions to find and attract customers. Our Facebook Ad Specialist, Anastasia Kornilova, shares 8 tips you should know before you get started.
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Anastasia Kornilova
September 11, 2017
Facebook Ads for Banks and Credit Unions premium
Facebook Ads are extremely popular in other industries. In fact, Facebook Ads brought in $9.16 billion in revenue for Facebook in the second quarter of 2017. But what about Facebook Ads for banks and credit unions? Thanks to compliance concerns and limited resources, many banks and credit unions have yet to venture into this medium. […]
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Andrew Swinney
September 6, 2017
Social Media Risks and Myths premium
Despite the overwhelming potential of social media, community banks and credit unions are still timid about embracing it as a marketing channel. Why? Compliance and a misunderstanding of social media risks. It's a fair concern. The regulations were created to manage print materials that were static and easier to control; a billboard is permanent and […]
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Andrew Swinney
July 14, 2017
Figuring Out Your Social Media ROI premium
Is your marketing on social media ROI positive? Don’t worry if you aren’t sure, you’re not alone. In fact, 41% of companies have no idea if their social media efforts are paying off. 55% of companies surveyed report that measuring social media ROI is a "high priority" for their institution. Despite the difficulties in measuring […]
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Andrew Swinney
May 11, 2017
Could social media be your secret weapon to winning Millennials? premium
Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.
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Andrew Swinney
December 19, 2016
How banks can use social media for lead gen premium
Social media is more than cat memes. Used properly, it can help you achieve goals at any stage of the marketing funnel. In this post, we look tips and tricks from Ray Rahmati of Spredfast on how banks and credit unions can use social media for lead gen. How does using social media for lead gen differ […]
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Andrew Swinney
November 23, 2016
Content strategy for banks and credit unions premium
A Guide to Crafting a Content Strategy for Banks and Credit Unions   Content is anything we publish; a blog post, a status update, an instructional video, even a selfie from the drive-thru. What we sometimes fail to consider is that our content always does one of two things: It either adds to the story, or […]
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Andrew Swinney