Uncategorized

July 18, 2017
3 secrets of marketing segmentation revealed premium
On its surface, the principle of marketing segmentation is simple: divide your potential audience into smaller groups so you can deliver a tailored message just to that group. Segmentation opens up a world of benefits for your institution and for your target audience. By delivering relevant messages to consumers, you build trust and garner an […]
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Kasasa
July 5, 2017
Introducing the Client Success Team premium
Kasasa is constantly optimizing its support to ensure their clients are extremely successful with its products and services. Recently, Kasasa Client Directors have joined Kasasa Marketing Project Managers to create the Client Success Team! The Client Success Team will be focusing on making sure every client achieves the results they’re looking for. Working hand-in-hand with […]
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Kasasa
October 17, 2016
How to turn small business loans into big profits for your institution premium
If your bank isn’t prioritizing small business loans, you could be missing out on a potential source of revenue.
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Kasasa
October 7, 2016
What you need to know about the Wells Fargo scandal premium
Community banks and credit unions are at war with megabanks for consumers and deposits. Leveraging the Wells Fargo scandal may buy you a little awareness for the short-term, but long-term requires a stronger strategy.
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Kasasa
October 7, 2016
Consuming news: Expert Exchange survey tells us about media habits premium
The results are in for the latest Kasasa Expert Exchange Survey. We asked leaders of community banks and credit unions how they get their news. Check out the results of our media consumption survey.
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Kasasa
October 3, 2016
Join us for Social Media Month 2016 premium
It's hard to overstate the magnitude of social media. In fact, just look at what has happened in the two seconds it took to read that last sentence: 1.04 million FB messages were sent 11,574 tweets have been published 10 hours of video were uploaded to YouTube 1,620 photos were posted to Instagram All that […]
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Andrew Swinney
May 19, 2015
Millennials, not Boomers, feel most in control of their finances premium
Americans nearing retirement worry about more than just how they’re going to spend those savings. According to the 2015 Consumer Banking Insights Study, 67% of Americans age 55 and over feel the least in control of their finances. This might seem surprising, as retirement is perceived as a time to relax after decades in the […]
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Kasasa
February 20, 2015
Using your community-powered advantage to create new relationships premium
It’s 2015 and 66% of Americans are still angry at megabanks for their role in the 2008 financial crisis¹. In particular, among Gen Y – also known as millennials – there is a strong dislike of the megabanks. In fact, 1 in 3 millennials are open to switching from their megabank in the next 90 days². […]
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Kasasa
June 26, 2014
Marketing to young adults is hard… but not impossible premium
That's the takeaway from a great three-part article on CUES that applies to ALL community financial institutions. The insightful read sets the stage with some whopping numbers on the looming wealth transfer to young adults and their habit of flocking to megabanks. But there are some key strategic takeaways and how-tos prescribed in this series.
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Kasasa