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Connecting with consumers: Chip Conley’s lessons for financial institutions premium
Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.
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Kasasa
November 3, 2017
The three rules of innovation: How you can stay ahead of the trends premium
Our industry is constantly changing. With technology, new FinTech competitors, megabanks, regulation, and changes in consumer behavior, community financial institutions have a lot to keep up with. Marketing expert and hotel industry veteran Chip Conley says there are three rules of innovation you can use to get ahead of the disruption.
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Kasasa
September 21, 2017
How to succeed at Instagram as a Bank or Credit Union premium
Consumers and businesses are spending more of their time on Instagram. In fact, there are currently over 77 million users within the United States using the platform. And over 70% of U.S. companies will use Instagram for business in 2017. What does this mean for community banks and credit unions? Local banks and credit unions […]
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Kasasa
Kasasa Nation Is 2 Weeks Away! premium
Kasasa Nation is just two weeks away! We are putting the finishing touches on the event and are excited for you to see what we have in store. Before you head to Austin, take a look at these answers to questions we’ve gotten about the conference.   How do I get to the Hilton Austin? […]
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Kasasa
July 18, 2017
3 secrets of marketing segmentation revealed premium
On its surface, the principle of marketing segmentation is simple: divide your potential audience into smaller groups so you can deliver a tailored message just to that group. Segmentation opens up a world of benefits for your institution and for your target audience. By delivering relevant messages to consumers, you build trust and garner an […]
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July 5, 2017
Introducing the Client Success Team premium
Kasasa is constantly optimizing its support to ensure their clients are extremely successful with its products and services. Recently, Kasasa Client Directors have joined Kasasa Marketing Project Managers to create the Client Success Team! The Client Success Team will be focusing on making sure every client achieves the results they’re looking for. Working hand-in-hand with […]
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Kasasa
October 17, 2016
How to turn small business loans into big profits for your institution premium
If your bank isn’t prioritizing small business loans, you could be missing out on a potential source of revenue.
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Kasasa
October 7, 2016
What you need to know about the Wells Fargo scandal premium
Community banks and credit unions are at war with megabanks for consumers and deposits. Leveraging the Wells Fargo scandal may buy you a little awareness for the short-term, but long-term requires a stronger strategy.
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Kasasa
October 7, 2016
Consuming news: Expert Exchange survey tells us about media habits premium
The results are in for the latest Kasasa Expert Exchange Survey. We asked leaders of community banks and credit unions how they get their news. Check out the results of our media consumption survey.
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Kasasa