Social Media Month 2016 Tweets

Social Media Month 2016 Tweets

Why wait until the official kickoff in November to start tweeting about social media? Here is a list of our favorite statistics on social media, just click to Tweet. Feel free to read through them all (they're worth it) or jump to the section that interests you the most.

Industry Facts
Other Industries on Social Media
Consumer Statistics on Social Media
Why Social Media Should be Part of Your Culture
CEOs on Social Media
Social Media Content Statistics
Social Media Month 2015 Recaps
Invite others to Social Media Month 2016
Sources used to create this page

Haven't registered for Social Media Month 2016? Do it here!

Industry Facts

87% of consumers think banks' use of social media is annoying, boring, or unhelpful. #BankOnSocial Click To Tweet 56% of community financial institutions share content less than once a week. #BankOnSocial Click To Tweet Only 8% of community financial institutions have a dedicated social media manager. #BankOnSocial Click To Tweet Compliance and proving ROI are the top social media concerns for financial institutions. #BankOnSocial Click To Tweet

Other Industries on Social Media

92% of retail brands use 2 or more social media channels. #BankOnSocial Click To Tweet 38% of organizations plan to spend 20% of their ad budget on social. #BankOnSocial Click To Tweet 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. #BankOnSocial Click To Tweet

Consumer Statistics on Social Media

The fastest growing demographic on Facebook? 55 - 64-year-olds. #BankOnSocial Click To Tweet The avg user spends 21 minutes a day on Facebook. #BankOnSocial Click To Tweet 78 percent of people who complain to a brand via Twitter expect a response within an hour. #BankOnSocial Click To Tweet 76% of business decision makers say they use online sources to learn about professional service providers. #BankOnSocial Click To Tweet 90% of customers trust product or service recommendations from people they know. #BankOnSocial Click To Tweet 77% of consumers are more likely to buy from a company when they hear about it from someone they trust. #BankOnSocial Click To Tweet 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. #BankOnSocial Click To Tweet Mothers with children under the age of five are the most active on social media. #BankOnSocial Click To Tweet 90% of young adults (18 - 29) use social media. 35% of those over age 65 do. #BankOnSocial Click To Tweet Consumers say that social media plays almost as big a role in purchasing decisions as does television. #BankOnSocial Click To Tweet

Why Social Media Should be Part of Your Culture

Employee posts on social media receive 4.4 x more profile views than clicks, likes, or comments. #BankOnSocial Click To Tweet On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value. #BankOnSocial Click To Tweet Employees have 10 times more followers than their corporate social media accounts. #BankOnSocial Click To Tweet Content shared by employees receives 8X more engagement than content shared by brand channels. #BankOnSocial Click To Tweet 84% of CEOs and VPs say they use social media to help make purchasing decisions. #BankOnSocial Click To Tweet

CEOs on Social Media

79% of INC 500 CEOs are on at least one social media network. #BankOnSocial Click To Tweet The most popular social media channel for CEOs? Twitter, followed by LinkedIn. #BankOnSocial Click To Tweet 81% of employees think CEOs who engage on social are better equipped to lead in the web 2.0 world. #BankOnSocial Click To Tweet 82% of consumers are more likely to trust a company whose CEO engages on social. #BankOnSocial Click To Tweet 49% of corporate reputation is attributed to how people view the CEO. #BankOnSocial Click To Tweet 93% of consumers believe that CEO engagement on social helps communicate company values & shape reputation. #BankOnSocial Click To Tweet

Social Media Content Statistics

Visual content is more than 40 times more likely to get shared on social media than other types of content. #BankOnSocial Click To Tweet The best time to post on Facebook is 3:00 p.m. on Wednesday. #BankOnSocial via @HubSpot Click To Tweet Content with relevant images gets 94% more views than content without relevant images. #BankOnSocial Click To Tweet 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. #BankOnSocial Click To Tweet Syndacast predicts 74% of all internet traffic in 2017 will be video. #BankOnSocial Click To Tweet Infographics are Liked and shared on social media 3X more than other any other type of content. #BankOnSocial Click To Tweet Facebook posts with images see 2.3X more engagement than those without images. #BankOnSocial Click To Tweet

Social Media Month 2015 Recaps

How should you be using social media for PR? #bankonsocial http://bit.ly/2dG66SC Click To Tweet Throw back to last year’s #bankonsocial with @AvidiaSmarties. Join us this year! http://bit.ly/2dG61yq Click To Tweet Want to build your brand on Twitter? From last year’s #BankOnSocial http://bit.ly/2ddYA5F Click To Tweet Small resources? Big goals? No problem. From last years #bankonsocial http://bit.ly/2cRBjn9 Click To Tweet 9 tips on how to get more reviews on social media. #bankonsocial http://bit.ly/2dxHf2O Click To Tweet Want to be more successful with your visual content? #bankonsocial http://bit.ly/2ddKpuk Click To Tweet Free tools to find and create better social media posts. #bankonsocial http://bit.ly/2cRC1kl Click To Tweet Are your tweets optimized for search? Here’s how. #bankonsocial http://bit.ly/2cRC1kl Click To Tweet

Invite others to Social Media Month 2016

I'm participating in #BankOnSocial! Join me by registering here: http://bit.ly/2draCH7 Click To Tweet Want to improve your social media know-how? Join me at http://bit.ly/2draCH7 #BankOnSocial. Click To Tweet Join me and other social media experts for this year's #BankOnSocial! http://bit.ly/2draCH7 Click To Tweet

 

Sources:

Andrew Swinney
Andrew Swinney

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